This is my interpretation of a whistles woman from the information I have been provided with: The moodboard is a reflection of the whistles woman’s lifestyle as well as fashion sense, age and other brand interests? This moodboard has helped me with the design process as it constantly reminds me of the sort of client … Continue reading Target Audience Moodboard
This is a quick mood-board I have created to show what approach I want to take with this Whistles brief. After reading over the brief provided by the company. it is clear what kind of image they want to convey. My idea behind mu initial thoughts and approach is to create a floral fragrance that … Continue reading Approach Moodboard
This brief appealed to me as I was already aware of Whistles the brand from personal interests. It also appealed to me with the number of different artistic outcomes I could produce with a fragrance design, for example, bottle design, packaging, advertising etc. This was the information given to us in the project pack: … Continue reading Whistles Brief
Rather than creating a brief themselves, my course tutors have decided for our year to take part in the YCN (You Can Now) awards. This is a live assignment, and each individual can choose from a selection of broad and varied company briefs to work from, such as : Yorkshire Tea, Macmillan, Santander, J20 and ITV2. … Continue reading An Introduction to Competition Brief: YCN
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